Fake News – Protect Your Biz and Brand – Interview with Cryptocurrency Expert David Mondrus
February 4th, 2018
Fake news can hurt your home business, even the smallest business, and damage your hard-earned brand identity. In this episode of the Home Business Podcast, Sherilyn Colleen and Richard “Capt’n” Henderson interview David Mondrus, CEO of Trive. He gives advice on how to identify fake news and deal with it if your business is ever hit by fake news.
Did you know that according to a recent study conducted by Dartmouth College, approximately 1 in 4 Americans visited a fake news website from October 7-November 14, 2016? As a society we have been inundated. In fact, usage of the term alone increased by 365% since 2016!
These days – thanks to social media – news moves faster than ever. The conversation needs to change, but how can small business owners reduce or avoid the impact fake news has on their business? As a small business owner, you need to protect your brand. David Mondrus is here to give us some insight. The first-of-its-kind, Trive is a social science global consensus engine that researches and clarifies truth using the power of crowds to prevent bias. David is here to tell us how.
David believes that “the truth is the truth no matter who speaks it, and the truth must be sacrosanct.”
David Mondrus is a 20-year veteran of the NYC dot-com startup scene with a focus on E-Commerce and Social Networks. He was Employee #5 at Bigfoot.com, CTO at Bigstar.com and CEO of OneModelPlace.com. He is a Bitcoin and cryptocurrency expert. He has founded and participated in a number of Bitcoin projects including Bitnation, iNation, ND Coin, BTC2MYSQL and MiningSlicer. David and his wife Joyce were the first couple to get married on the blockchain. David holds an MBA from Columbia University, and he has written for Bitcoin Magazine and Entrepreneur Magazine.
Born in the Union of Soviet Socialist Republics (USSR), David understands first-hand the very real dangers of fake news. Now that fake news has reached and devoured the U.S., David is on a mission to seek out and destroy fake news with the power of Trive, and he reveals how small and home-based businesses can join in on the resistance.
Subjects discussed in this podcast include:
* Whether Facebook’s new algorithm that will favor content from friends and family over posts from companies will negatively impact small businesses
* How the blockchain can help to protect small businesses
* The best way for small business owners to approach a situation if one of their customers is sharing fake news on their page
* Ways that small business owners can do fact-checking to ensure that any information they are sharing is accurate and won’t hurt their business
* How small businesses can be more transparent to build more trust in a time when everyone considers themselves an “expert” because of what they Googled
So tune in to hear David’s tips to weeding out and rejecting fake news to build a credible home-based business. Visit: https://homebusinessmag.com/radio-and-podcast/podcast-fake-news-protect-your-biz-and-brand-interview-with-cryptocurrency-expert-david-mondrus/