Wiley Matthews – Advisor
Mr. Wiley Mathews is the founder of HoneyComb.Ventures LLC and serves as CEO. Honeycomb is an early stage blockchain incubator focused on media and data.
HoneyComb is currently working with over 15 companies in the space and is partnered with Decentranet, The Bureau, and Blockstreet.info.
Mr. Mathews started his tech career in 1999 as the Director of Technology for InvestPrivate.com, one of the first online private equity broker-dealers in New York City. In 2003, Mr. Mathews was one of the first executives developing mobile billing and SMS payment tech in the USA while working with MindMatics, AG and Ericsson Mobility World.
In 2006 Mr. Mathews was the Head of Product Dev for US mobile content and subscription company, Flycell.com, Flycell became one of the first at scale buyers of mobile advertising in the world.
In 2010 Mr. Mathews became the Head of Mobile Advertising for Omnicom Media Group’s Media buying division OMD where his team was tasked with the first of many tech innovations; such as the first shakable ad unit, the first Shazamable Super Bowl commercial and the first ad in an Amazon Kindle. Along with brands Pepsi, GE and Clorox, Mr. Mathews worked directly with Steve Jobs and the Apple team on the release of their mobile ad product, iAds.
Mr. Mathews served as Head of Business Development for Braze, the leading mobile lifecycle engagement platform and as the US Managing Director for Blis Ltd, the worldwide leader in mobile location behavioral intelligence.